For busy professionals with high standards who want an athletic, executive-ready physique that commands presence—with a simple, travel-proof system that adapts to packed calendars, client dinners, and real life.
No gym required • Weekly adjustments • Results Guarantee
Years Avg. Client Engagement
Report Improved Performance
Typical Body Fat Reduction
Based on client surveys 2020–2024. "Client Engagement" reflects average length of coaching relationship among clients who continue beyond initial 12 weeks. "Improved Performance" is self-reported via post-program survey. "Body Fat Reduction" based on client-reported DEXA/InBody measurements from those completing program with 80%+ adherence. Individual results vary.
The complete system busy professionals use to reach single-digit body fat. Actionable strategies, meal templates, and training protocols—yours free.
From where you are to peak performance, step-by-step
Exact meal structures that keep you lean and energized
Stay on track when life gets unpredictable
Four proven phases that lock in habits, dial up intensity, refine body composition, and stabilize your new standard
Weeks 1-3
Structure creates freedom—not restriction
Build the foundation with structured habits and sustainable routines. Stop fighting your schedule—make consistency automatic.
Precision macro setup tailored to you
Recovery protocols installed
Movement patterns rebuilt
Weekly schedule you can repeat
The Result
Energy Stabilizes, Cravings Drop
Weeks 4-6
Turn consistency into unstoppable momentum
Fat loss speeds up as volume and precision tighten. People start noticing—you start believing.
Strategic volume increase
Data-driven macro refinements
Strength rebounds faster
Travel protocols keep you on track
The Result
8-12 lbs Fat Loss, Strength Up
Weeks 7-10
Where good becomes great
Elite leanness through precision and discipline. You see the person you've been visualizing.
Strategic cardio accelerates fat loss
Precision macros sharpen physique
Habits 100% automatic
Visible definition emerges
The Result
12-15% Body Fat, Peak Discipline
Your New Baseline
Where being lean becomes automatic, not effortful
This is where the identity shift happens. Your thermostat resets. Leanness becomes your new normal—maintained through travel, stress, and real life.
Maintenance guardrails prevent rebound
Relapse prevention system built in
Identity-based standards locked in
Sustainable systems you run forever
The Result
Keep Your Results for Life
Elite performance requires commitment. Here's exactly what you'll need to invest each week.
Structured training sessions tailored to your schedule, goals, and fitness level
Efficient, focused workouts that maximize results without wasting time
Realistic commitment that fits into demanding schedules without burnout
Workouts adapt to hotel gyms, home setups, or minimal equipment
Train when it works for you—early morning, lunch, or evening
Every exercise has a purpose—efficient, focused, results-driven
Strategic rest days and deload weeks prevent burnout and injury
If you can't commit 3-5 hours per week to training and follow a structured nutrition plan, this program won't work for you. Elite results require elite commitment. But if you're ready to prioritize your health and performance, we'll make every minute count.
Discover exactly where you are on your transformation journey and get a personalized roadmap for achieving an executive-ready physique
Most professionals fail because they try to change actions without changing identity
You lose 20 lbs, then regain 25. Why? Because your identity thermostat is still set to your old self. Like a room temperature returning to 72°F, your body returns to your identity's set point.
Pierce Protocol installs a repeatable identity + systems framework. You become someone who is lean, not someone trying to get lean. Your new set point becomes automatic—maintained through travel, stress, and real life.
"You don't rise to the level of your goals. You fall to the level of your identity."
That's why our assessment measures Identity & Mindset first—it's the #1 predictor of transformation success.
5 key factors assessed
5 key factors assessed
5 key factors assessed
In 5 minutes, you'll discover:
If you can't measure it, you can't manage it.
I work with a specific type of client. Be honest with yourself—this isn't for everyone.
You're a busy professional with high standards who wants visible change in 12 weeks
You travel, have dinners/events, and need a plan that holds
You value privacy, structure, and fast feedback
You're ready to invest and execute
You want personalized coaching, not generic programs or cookie-cutter plans
You see your body as an investment, not an expense
You're looking for the cheapest coach
You're unwilling to track basics or follow a system
You want "motivation" instead of accountability
You want casual, low-commitment coaching
You expect results without effort or lifestyle adjustments
You're shopping based on price alone rather than results and value
Still here? That means you're serious. Let's see if you're a fit.
Apply for a Private Gameplan CallEvidence-based methodology backed by certifications, education, and real-world results
ACE Certified + 6 nationally accredited certifications + evidence-based methodology
Full-time coaching experience
Level 1 Certified, habit-based coaching
Specialized in C-suite time constraints and lifestyle optimization
I've worked with executives, entrepreneurs, busy professionals, and high-achievers across industries—from VPs and founders to attorneys and consultants. These are people managing demanding careers, leading teams, and making high-stakes decisions daily. They don't have time for guesswork.
1-on-1 Coaching Hours
Industries Served
Clients Transformed
Years Experience
High-performers who rebuilt their bodies without sacrificing their careers
Software Developer • First-Time Lifter
"I'd never lifted weights before and was intimidated by the gym. Ian started me with the basics—proper form, breathing, core stability. Six months later, I'm squatting with real weight and actually looking forward to my sessions."
Marketing Director • Busy Schedule
"My work schedule is unpredictable—some weeks I'm swamped, others are lighter. Ian built flexibility into my program so I could adjust when things got crazy. I'm stronger than I've been in years, doing it in just 3 sessions a week."
Weekend Athlete • Surfer & Runner
"I surf and run regularly, but I was dealing with shoulder tightness and knee issues. Ian built a strength program that complements my sports. My shoulder and knee feel great, I'm surfing stronger, and I'm even running with better times now."
*Based on post-program client surveys 2020-2024. Some clients continued coaching beyond the initial 12-week program. Individual results vary.
I'm so confident this system works that I'm willing to put my money where my mouth is
If you execute the system with 90%+ adherence and don't see measurable progress in your strength, body composition, or performance within the first 8 weeks, you choose: (A) Get a full refund, OR (B) Continue coaching for free until you achieve your goals.
The system works when you work the system — I've tested and refined this process with hundreds of professionals
I take responsibility for your results — When you show up consistently, I guarantee the outcome
Evidence-based approach — Every strategy is backed by proven science and real-world results
Strength
Increased weight, reps, or performance on key lifts
Body Composition
Fat loss while maintaining or building muscle
Performance
Improved athletic capacity or work capacity
Recovery
Reduced pain, improved mobility, better energy
Training Completion
Complete 90%+ of assigned training sessions
Weekly Check-Ins
Submit weekly check-ins on time
Follow Recommendations
Follow nutrition and recovery protocols
Overall Adherence
Maintain 90%+ adherence (tracked in app)
Either you get the results you want, you get your money back, OR you get free coaching until you do. You literally cannot lose.
Apply With Zero RiskMost executives don't realize how much their productivity loss is actually costing them
Directional estimate. Conservative assumptions. Built to help you quantify the cost of low energy.
Most executives report 10-20 hours per week of suboptimal performance due to fatigue, poor recovery, or stress
Based on your inputs
Compounding each month
That's your real cost of inaction
This doesn't even account for missed opportunities, career stagnation, or health issues down the line.
Every week you delay is another week of lost productivity, missed opportunities, and compounding fatigue. Let's map out your customized protocol on a Gameplan Call.
I intentionally limit how many clients I work with at a time to maintain response time and quality. This isn't group coaching. It's private, high-touch consulting.
My number. My responses. If you message at 11 PM about a travel adjustment, I'll see it by morning.
Small roster = I review every check-in, every message, every photo. Nothing gets missed.
Client gets stuck in London for 3 extra days? New plan by morning. That's the standard.
I'd rather have 30 clients killing it than 300 getting mediocre attention.
Fit matters. Not everyone is accepted. If your answers during the application don't indicate commitment or alignment with how I coach, I'll refer you to other resources.
Average response time: 1 business day
Trusted By Professionals Worldwide
Track Your Progress
100% Secure & Private
24/7 App Access
Expert Coach: Ian Pierce
I only accept a limited number of clients each month to ensure every professional gets the 1-on-1 attention they deserve
Monthly Intakes
Minute Gameplan Call
No Obligation
Limited spots available each month
What happens after you apply:
Qualified applicants book a 15-20 min gameplan call. Others receive our free transformation blueprint.
"Action builds clarity. Structure creates freedom."