For busy professionals with high standards who want an athletic, executive-ready physique that commands presence—with a simple, travel-proof system that adapts to packed calendars, client dinners, and real life.
You execute the plan. I handle the strategy.
Once you start, you don't need to manage your training or nutrition decisions — the system handles that.
Fastest path. We build your plan and execution system with you.
Get the Blueprint — Prefer DIY? Free download. — Free download.
Not sure where to start? Take the Executive Readiness Scorecard
Results come from removing uncertainty — not increasing discipline.
Most clients come in already disciplined — what they lacked was a system that removed guesswork.
High-performers who rebuilt their bodies without sacrificing their careers
Software Developer • First-Time Lifter
"I'd never lifted weights before and was intimidated by the gym. Ian started me with the basics—proper form, breathing, core stability. Six months later, I'm squatting with real weight and actually looking forward to my sessions."
Marketing Director • Busy Schedule
"My work schedule is unpredictable—some weeks I'm swamped, others are lighter. Ian built flexibility into my program so I could adjust when things got crazy. I'm stronger than I've been in years, doing it in just 3 sessions a week."
Weekend Athlete • Surfer & Runner
"I surf and run regularly, but I was dealing with shoulder tightness and knee issues. Ian built a strength program that complements my sports. My shoulder and knee feel great, I'm surfing stronger, and I'm even running with better times now."
Designed for people who prefer execution over deliberation.
*Based on post-program client surveys 2020-2024. Some clients continued coaching beyond the initial 12-week program. Individual results vary.
This is private consulting delivered asynchronously—built to fit executive schedules, travel, and real life.
Programming, nutrition structure, and adjustments are managed for you — so you don't have to think about them.
Fill out the application. If you're a fit, book your strategy call immediately—no back-and-forth.
15-20-minute call to deep-dive your goals, history, and constraints. We build your custom roadmap.
Get your custom training plan, nutrition targets, and weekly schedule—all tailored to your life.
Execute your sessions (gym or home). Each session takes 30-45 min. Travel-proof options included.
Submit your weekly metrics. Get feedback, adjustments, and accountability within 24 hours.
Drop body fat, gain strength, improve energy. Most clients continue because they love the results.
A professional accountability standard that reflects confidence in the Pierce Protocol
If you meet the agreed-upon adherence metrics and we do not see measurable progress by Week 8, you will receive an additional four weeks of coaching at no cost.
Training completion — 90%+ of assigned sessions completed as programmed
Nutrition compliance — Following prescribed targets consistently
Check-ins and communication — Weekly submissions on time with complete data
Strength
Increased weight, reps, or performance on key lifts
Body Composition
Documented changes in measurements, weight trends, or visual progress
Performance
Improved athletic capacity or work capacity
Recovery
Reduced discomfort, improved mobility, better energy
This is a results-driven consulting relationship, not a transactional fitness product. When you execute the system, we stand behind the outcome. If you want this executed with precision—apply.
Apply for a Strategy Call